Author Archives: Kristina

Millennials in business

A new generation of employees is taking over the world. Who are millennials and what are the facts you need to know about them? A generation of entrepreneurs, employees and employers. Well educated, skilled and able to multi-task all the time. They expect to gain experience in everything they do and they put high expectations and ambitions. Millennials as employees prefer to work in teams than as [Read More...]

How to identify and understand customer needs?

Companies with the highest growth have customer satisfaction at their top list of priorities. In order to better understand how your customers feel and react to your products, you should think of the phases they pass trough and how they become your brand advocates. In this case, creating customer journey map may be one of the important milestones in your business growth. When making a customer [Read More...]

Top secrets for building a restaurant chain

Working within the food industry is not easy as it seems to be. Here are few useful tips for building and maintaining your business and keep your restaurant chain successful and your customers fully satisfied. When choosing a location for your restaurant keep in mind that it is important to skip places in the middle of nowhere. No matter how the food is tasty and excellent, location comes into [Read More...]

Start-up that solves problems facing society

“Authentic entrepreneurship goes beyond profit-making. It is rooted in our passion for business, as well as the desire to use business for the purpose of making a valuable contribution to society.” – George Papakyriacou How many of you have ever thought about the world without any problem and then said “impossible?” And how many of you have ever tried to run a business that can make an impact [Read More...]

Business model Canvas

When you start thinking of business, you have a bunch of hypothesis on your mind, but no clear steps in reaching your goals and accomplishing your dreams. Before starting anything, make a business plan and figure out how you can run your business. Using business model Canvas, you will find many different questions and many different answers but for sure, the clue is somewhere out there. What are [Read More...]
Success of one company does not always depend on the capital that it starts with. Moreover, sometimes it is better to start with limited budget so you can use it wisely then to start with a huge amount of cash. Nowadays, it is much easier to turn your ideas or hobbies into a business and stand out. Here are some tips that can help entrepreneurs with idea, but without much money to start their business: [Read More...]

Creative and innovative business distinguishes the good from the great

Nowadays, creativity and innovation in most of the cases are crucial for the success of a company. Creativity can be defined as ability to produce new ideas, while innovation is a chance to implement that creativity. In order to succeed, all ambitious companies should follow global trends and overcome concurrence with new ideas. Most of CEOs are facing lack of time and pressure when it comes to [Read More...]

From students to entrepreneurs – creative ideas

The easiest ideas for business when there is a lack of money and other resources. Private tutoring – If you love any area of education and you love to work with people or children, there are plenty of ways to start realizing this idea. This is a perfect chance to break prejudices of those who think that diploma of languages, biology or sociology is not as useful as it is for some other professions. [Read More...]

How digital marketing helps your business grow?

It is well known that modern technologies keep influencing our lives in every aspect and they are changing human’s society in a good or a bad way. We can see the same influence in terms of business, but for sure it can be used way much better. The fact is that all the existing businesses are changing their business model to an online one or implementing digital marketing strategies in order to grow.  Digital [Read More...]

Create business related website

No matter what a business is about, it needs a good looking website. Consider the fact that new generations are becoming your customers and the main characteristics that describe them is that they are digital natives. For this reason, it is more likely to find you online than in a store. To make sure that your website looks good and has proper information, you don't need much time and money to actually [Read More...]